The ‘Isfahan Collection’ was originally created in collaboration with the Milan-based company SoFar SoNear (www.sofarsonear.com) and further developed subsequently. The weaving techniques, the choice of the subjects to be woven, and the dyes used, all have deep roots in the Persian weaving heritage. The rediscovery of and deference to these elements are at the heart of the Isfahan Collection. SoFar SoNear’s goal was not just to design a modern pattern that was reminiscent of classical carpet designs. Rather the challenge was to transport traditional motifs into the contemporary design world and to add a palette of modern shades while maintaining the intrinsic quality and character of the Persian carpet.
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