The original Isfahan Collection, created in collaboration with the Milanese company SoFar SoNear (www.sofarsonear.com), has been greatly expanded with the introduction of many new design lines including: Vase, Floral Cartouches and Anar. Anar was created by NOV24 (www.nov24.at) for Zollanvari and is a personal journey through fond memories of Iran translated into contemporary carpets for modern interiors. The weaving techniques, the combination of wool and silk, the choice of the subjects to be woven, and the dyes used, all have deep roots in the Persian weaving heritage. The rediscovery of and deference to these elements are at the heart of these designs. Transporting traditional motifs into the contemporary design world by adding a palette of modern shades while maintaining the intrinsic quality and character of the Persian carpet has been the challenge – resulting in carpets with soul, history, innovative spirit and design virtuosity.
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