In 1985 Gholamreza’s son Reza established the company in Zurich to directly access the European market. The company expanded in 1989 when the weaving began of large and room-size Gabbehs, using naturally dyed, hand-spun wool – a step now recognised as a milestone in the history of weaving. The ‘new’ Gabbehs exploded onto the world market, with fresh colours, sizes and patterns, woven to satisfy the demands of Western markets. Soon Gabbehs became synonymous with the Zollanvari name and the company’s innovative spirit. Gholamreza’s second son Hamid took over the original business where a second centre was built to house under one roof design, dyeing and warehousing. Washing, finishing, customer services and shipping were then located in a third facility. The sixth generation of Zollanvaris continues to be active in the family venture in Hamburg, Cape Town, Hubei, China and Secaucus, NJ, USA.